Use Cases

Case 1:  Cloud IT Management Company in America

Problem Statement

The requirement was to discover the competitors providing similar services in the SAARC region along with a DFR report focusing on TAMICP and persona records for respective competitors. 

Our Solution

Our research team at ProPlus Data detected the competitors in specified regions along with the products and services they provide. We also tracked down if they are going through any digital transformation and the products being adopted. Apart from this firmographic data and persona records were extracted for the respective accounts. By using this information as input our team of analysts derived adoption/dead option patterns along with technology trends. Also, a detailed DFR report focusing on TAM ICP was delivered successfully.

Case 2: An American multinational financial technology company

Problem Statement

The requirement was to deliver intent monitoring signals specifying payment system services being used apart from the client’s payment system in specific regions..

Our Solution

Our research team figured out the accounts with payment systems (other than the client) and accounts with no payment system adopted. Also, we discovered whether the account is under going any digital transformation and the technologies they have recently adopted. Based on this information analysts developed the intent signals and the adoption/de-adoption trends which helped the client to focus on the targeted market.

Case 3 : A Japanese advertising and public relations company

Problem Statement

The requirement was to deliver adoption/de-adoption signals for specific technologies like SAP, HCM, etc. over a period of six years with firmographic data.

Our Solution

The web research team of ProPlus Data designed a strategy and extracted the relevant information (firmographic) targeting specified technologies based on which the analysts portrayed adoption/de-adoption trends which helped the client to focus on in-demand technologies

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