Buyer Influencer Persona – BIP®

In a World of Data and Intelligence, We Identify your Ideal Buyer Persona

Web and Social Signals
We track and analyse Key Technologies (Big Data, Cloud, Applications, Digital Transformation, Enterprise, Engineering and Network) and Account Signals (HMC, SDWAN, NFV, AI &ML, DevOps Platforms, 5G & IOT and Digital Transformation Signals). We Combine them and Validate it using ProPlus Intelligence to Identify your Ideal Buyer Persona.

ProPlus Intelligence on Account Signals

Company in SAAS / Manufacturing / Media

Undergoing Digital Transformation

We Pick up Account Signals and Map them to Products

Tech used by Companies

Brand, Vendors, Products

Hybrid Multi-Cloud (HMC)

AWS

5G & IOT

Cloudera

SDWAN (Software Defined Wide Area Network)

VMWare

DevOps Platforms

Google

NFV (Network Function Virtualization)

Redhat

AI & ML (Artificial Intelligence & Machine Learning)

AWS

ProPlus Intelligence on Account Signals

Company in SAAS / Manufacturing / Media

Undergoing Digital Transformation

We Pick up Account Signals and Map them to Products

Tech used by Companies

Brand, Vendors, Products

Hybrid Multi-Cloud (HMC)

AWS

5G & IOT

Cloudera

SDWAN (Software Defined Wide Area Network)

VMWare

DevOps Platforms

Google

NFV (Network Function Virtualization)

Redhat

AI & ML (Artificial Intelligence & Machine Learning)

AWS

ProPlus Intelligence on Key Technologies

Mapping Job Titles with Persona

Industry

Job Titles

Big Data

Big Data and Analytics, Big Data Platforms

Cloud

Cloud Services, Cloud Architect, Cloud & DevOps

Enterprise

Enterprise Architecture, Enterprise Infrastructure

Engineering

System Engineer, Network Engineer

Applications

Aplication development, Platforms & Applications

ProPlus Intelligence on Key Technologies

Mapping Job Titles with Persona

Industry

Job Titles

Big Data

Big Data and Analytics, Big Data Platforms

Cloud

Cloud Services, Cloud Architect, Cloud & DevOps

Enterprise

Enterprise Architecture, Enterprise Infrastructure

Engineering

System Engineer, Network Engineer

Applications

Aplication development, Platforms & Applications

BIP® – Identification and Scoring

Account and Persona Level Intelligence along with a Scoring System

We Identify Personas using Account Intelligence, Tech Intelligence, Social Signals, Persona Intelligence, Partner/Integration Intelligence and give these Personas a Scoring from Low to High.

Identify

We identify personas in an account that have buyer influencer potential

Score

We score the personas from Low to High based on all these signals

This Score is refreshed on a periodic basis

BIP® – Identification and Scoring

Account and Persona Level Intelligence along with a Scoring System

We Identify Personas using Account Intelligence, Tech Intelligence, Social Signals, Persona Intelligence, Partner/Integration Intelligence and give these Personas a Scoring from Low to High.

This Score is refreshed on a periodic basis